Friday, January 30, 2009

Have you Watched the Revolution?


If ever there was an example of a "Communications Revolution" it has been this last presidential election. Never before in our lifetime have we seen such a huge shift in communication styles merged with technology and message. In the 60's, President Kennedy may have had the youth vote, but he, and the world, had mere shimmers of dreams of the impact and potential that a electro-techno-media connecto world would bestow.

For years we have been told that technology would change things, but did we ever expect this? The Republicans and Old Guard Democrats certainly didn’t.

In addition to the political shift, the 2009 Inauguration replaced the sovereignty of the Boomers with the new Empire of Millennial values. The Boomers leaders have been asked to watch the compass, but there is no question whose hand is upon the wheel.

Revolutions always replace the old with the new but this transformation has been a "bloodless revolution” . . .as long as you don’t count the bloodshot eyes. In our ADD (Attention Deficit Disorder) world, the networks and Internet have been thrilled to serve the appetite of “eye balls around the world” with a hundred million images.

One remarkable snapshot of this communications transformation came in Chicago. Moments before Obama walked on stage, when TV cameras panned the expectant crowds, many youthful heads bobbed up and down to check and send text messages. As texts confirmed his arrival, all heads pointed toward the light and cheered. This poignant, easily missed moment showed that with virtual umbilical cords, technology has personalized the political experience and been the birth canal of a revolution.

Wednesday, January 21, 2009

Visit to Harvest and LeSea

It was great to be on Harvest ( LeSea Broadcasting) and visit South Bend again. The weather may be cold but you don't notice because the staff is terrific. Here I am with the hosts Stefan and Kelly. While in town, we recorded a future segment on master communication skills from Talk Like Jesus. If you want to watch the Dec. 4th show - forward to the last segment to catch the interview. Thanks to writer Woody Wilcox for providing moral support and taking pictures. And yes, there was snow! Watch http://www.harvest-tv.com/Guests/index.cfm?&StartRow=31

Tuesday, January 20, 2009

Stories - Master Communicator Step #1


In our media rich world we all can identify “Master Communicators”. However can you identify the formula that makes a person so influential? However for most, it is much easier to identify the fruit (impact) than it is to see the roots (method).

All Master Communicators use stories to reach their audience. Jesus used stories all the time and in every communication situation, public or private, from the rich to the poor and the religious to the worldly. He used them in small groups and one-on-one. Jesus used them to address massive crowds with great ethnic variety. In evaluating the gospels, it shows that almost 35% of the recorded words of Jesus included a story, parable, word picture, allegory, simile or metaphor.

In reaching others in an media saturated world it is important to use stories that touch the hearts, minds and spirits of others. Stories aren't just for children, they are a integral key to effective communication for business, love and life.
Speak Life Always!

What makes a Master Communicator?

Imagine one who possesses the combined communication skills of Larry King, Steven Spielberg, Ted Koppel and Matthew Broderick. What a dynamic person that would be! Unbelievable, yes. Impossible, no, but definitely rare. There are principles that all Master Communicators know and practice.

In his day, Jesus’ life was fraught with adversity. He was raised in obscurity, received a basic education, operated in a tradesman environment, and enjoyed no family status, financial advantage or influential friends.

Yet he mastered communication – through ordinary, simple, common skill that astonished the rich, the powerful, the religious, the established, the privileged and the professional.

In evaluating Jesus’ methods of communication there are six distinct techniques that he uses over and over again. His approach, message development, presentation, imagery and audience interaction reflect what we modern day consultants and media experts identify as the distinct principles and structure of classic communication . In “Talk Like Jesus” these universal techniques are explained with the S.I.M.P.L.E.™ method which stands for -- Stories, Interaction, Multi-Track Communication, Preparation, Love and Execution. (Watch now http://www.youtube.com/watch?v=RD3yzLBgi-Y )

Using these six steps can help anyone give better speeches, stronger interviews, increase sales and make sure that others remember what you said. Speak Life!

Thursday, May 1, 2008

About the Author

Lynn Wilford Scarborough is a veteran TV coach, speaker and author of “Talk Like Jesus” which explains the communication techniques of Master Communicators. Lynn is founder of EmPowerCom.Us, a firm specializing in strategic business communications and media training for business, individuals and faith based organizations.

For 20 years, the author has conducted over 6,000 coaching sessions, with over 200 television news organizations including ABC, CBS, CNN and FOX. Lynn lives in Dallas, trains Spiritual Life Coaches, and is passionate about: family, friends, helping AIDS orphans, nutrition and photography. Lynn is available for speeches, workshops or consultation and can be reached at
Lynn@Empowercom.us.

For more information about business services go to
http://www.empowercom.us/
For more information about Talk Like Jesus go to
http://www.talklikejesus.com/